top of page
Untitled design (10).jpg

About  Us

At Whiskey Valor Foundation, we blend the tradition of bourbon with a commitment to supporting those who’ve served. As a new 501(c)(3) nonprofit, we honor veterans by addressing their unique challenges—access to mental health resources, camaraderie, and celebrating their legacy. Through exclusive barrel picks and events, we unite whiskey enthusiasts to raise awareness and provide vital support, empowering veterans to overcome obstacles and embrace new opportunities.

Our Story

Whiskey Valor Foundation began with a simple idea and a spark of inspiration—a vision from our founder, Luis Martinez Jr., a  Marine Corps veteran, who dreamed of giving back to those who served. Combining his love for bourbon with a deep sense of gratitude, he set out to create something meaningful. From the heart of historic Fredericksburg, Virginia, that vision took root, grounded in the belief that powerful stories unfold when we come together—stories of sacrifice, resilience, and unwavering camaraderie.

​

Luis shared his dream with a close circle of military friends who believed in the mission and eagerly volunteered to help bring it to life. What followed was a journey of hard work and dedication, fueled by a passion to make a difference. And so, Whiskey Valor was born.

​

Today, we’re creating spaces where these stories come alive. Through exclusive barrel picks, immersive events, and spirited gatherings, we raise awareness and support for the challenges veterans face—mental health struggles, housing instability, barriers to meaningful employment, and more.

But for us, this is never just about whiskey. It’s about purpose. It’s about lifting spirits, honoring service, and raising a glass for a cause. Together, we toast to the bravery of yesterday and the promise of a stronger tomorrow, one pour at a time. Join us in turning every sip into a step toward change.

Our Staff

The team at Whiskey Valor is the cornerstone of our success. Driven by passion, collaboration, and integrity, we work together to deliver exceptional results and create a meaningful impact.

"I chose to partner with Whiskey Valor because—talk about a great cause—it’s a wonderful way to give back. It means a lot to me."

- Owen King, Ironclad Distiller

WVF Logo (4).png
  • Instagram
  • Facebook
  • LinkedIn
  • YouTube

Fredericksburg, VA

© 2024 Whiskey Valor. All Rights Reserved. Please drink responsibly. Whiskey Valor supports responsible drinking and is committed to the safety of those we serve. Must be 21 years or older to be involved. By using this site, you agree to our Terms of Service and Privacy Policy.

©2024  Powered and secured by Wix

  • Facebook
  • Twitter
  • LinkedIn
WVF Logo (4).png
  • Instagram
  • Facebook
  • LinkedIn
  • YouTube

Fredericksburg, VA

© 2024 Whiskey Valor. All Rights Reserved. Please drink responsibly. Whiskey Valor supports responsible drinking and is committed to the safety of those we serve. Must be 21 years or older to be involved. By using this site, you agree to our Terms of Service and Privacy Policy.

bottom of page